MIT MUSEUM

Challenge: Attract visitors to the MIT Museum despite its lower profile compared to other prominent museums in the city.

Idea: People go to museums for art, and they go to museums for science. The MIT Museum’s key differentiator is that they display exactly how science is art. In the end, who are we to decide what is and isn’t art? This campaign (suitable for print and out of home) challenges Bostonians and tourists alike to reconsider how they define art.

Art Direction & Copy: Megan Kim